When Dew, Doritos, and Rockstar teamed up with XBOX to get fans hyped for the launch of Starfield—we came in with an idea to bring the game to life.
Turning the entire campaign into an epic first-person shooter, we gave every fan a little taste of being the hero.
When Grandma’s Cookies was looking for a brand refresh, we got lyrical with Salt-N-Pepa to create a campaign that garnered 1.2 billion impressions and a 69% increase in sales.
When Naruto teamed up with Burger King for a global partnership, my team led the charge across touch points–from TVC and social to the restaurant takeover.
As a die-hard Naruto fan myself, creating this campaign was a dream come true.
Our team helped bubly launch two new flavours in Canada, creating a Super Bowl campaign that made bubly the #1 sparkling water brand in the nation.
Ruffles x KFC chips are made with 11 herbs and spices. To promote the flavor, we made a whole album with 11 songs—for the 11 herbs and spices in every chip.
After taking the bubly brand to #1 in the nation, we returned for back-to-back campaigns year over year, bringing in new flavors, and topping it off with another super bowl spot.
MTN DEW wanted to turn up the taste and refreshment of their marquee products. Our team delivered a campaign so tantalizing, it put fans in a state of “Tastenosis.”
If you want families in the door, you’ve gotta win over the kids. To stay ahead of the curve, Burger King teams up with the biggest IPs and best toy makers on the planet to deliver magic to kids worldwide.
Ruffles is the official chip of the NBA. From athlete sponsorships to court side culture bombs and next level fashion drops, we don’t just bring the heat. We make it FLAMIN’ HOT.
MTN DEW: FROST BITE was so good, fans wanted a sequel. What fans got was a world of red-eyed sharks, arctic storms, and ice-cold refreshment - all contained in one bold new flavor: MTN DEW: ZERO SUGAR FROST BITE.
I built this brand from scratch. Along the way, I coached our sponsored team in the VBL, sold hundreds of branded items, and helped rebuild a new street court, with my bare hands.
MTN DEW is a brand as wild as it is refreshing. From sending fans on a treasure hunt across channels to unleashing a cherry-flavored monster on Fortnite—we’re always finding new ways to bring the flavor.
When the Lakers beat the Nuggets, we had 3 days from brief to boots-on-the-ground to concept and execute a 4-day activation across the city of Los Angeles. This was the result.
Lexus wanted us to prove that the GSF is more than a new standard, it's a whole new breed.
CD:Matt Lanzdorf AD:Natalia Ruiz
When Pepsi and Frito-Lay teamed up to offer Holiday deals in Canada, we spread the cheer in song form.
AD: Yejoon Hwang CD SQUAD: Jose/Carissa
Burger King is always coming up with all kinds of crazy new burgers. I was part of the team that introduced these delicious creations to the world. These are just a few of my faves.
Any biker will tell you making a bike your own takes a lot more than writing a check. So we made a brand campaign to show J&P Cycles is here to help them wrench out a whole new ride.
CD:Ryan Everett
The Reebok Spartan Race is more than a workout. To prove it, we took the focus out of the gym and into survival mode.
AD:Natalia Ruiz
